LIFE AT THE APEX

Discover the ultimate evolution of performance, luxury, and technology. In this purebred performer, every moment is one to savor.

THE LAST WORD IN LUXURY.

Luxuriously appointed, innovatively advanced, and imbued with legendary performance. The 740i and 750i earned their prestigious place in the BMW lineup.

POWER PLANT.

From the purr of an inline-6 to the powerful roar of the M Performance-tuned V-12, TwinPower Turbo technology gives the 7 Series its voice – and delivers power equal to an M5.

ADAPTIVE DRIVE.

Advanced automotive technology allows the 7 Series to automatically adjust to driving preferences, road conditions, and even navigation – so it handles perfectly under any conditions. All of our Otto’s BMW employees marvel over this first class feature.

ACTIVE KIDNEY GRILLE.

Automatically regulate the airstream for maximum performance and efficiency. Ingenious flaps swing open and closed behind the grille bars, allowing cooling air to reach the engine when needed.

ENGAGE YOUR SENSES.

In here, everything is first class. Enjoy every refinement, every detail, every moment – exactly as you want.

A BREATHTAKING VISTA.

Set the mood for your evening. The Panoramic Sky Lounge is the perfect complement to the captivating lighting experience inside the 7 Series.

TOUCH COMMAND.

Control the lights, the sound, the ambiance, the air – every emotion is satisfied with a simple touch of a tablet.

AT YOUR BECK AND CALL.

A simple action can mean so much: who to talk and listen to, where to go, what to see. Gesture Control, intelligent voice commands, and touchscreen controls break down the barriers of communication between driver and desire. Our Otto’s BMW Geniuses are happy to demonstrate or help set-up this intuitive communication system for you.